Blogs

A firm grasp of generational differences can help you pinpoint your target audience. It’s important to consider the product or service you’re selling and the age groups they’re meant for. Business demographics span the gamut, so brands need accurate marketing and advertising strategies in order to grow. Will Gen X or Gen Z benefit more from this particular product? Are you looking to corner the baby boomer market, or are millennials more in your wheelhouse? Let’s unpack everything you need to know about leveraging age demographics in a world full of drastic generational differences. Age...

Keep your A-team on board! Dive into these proven retention strategies in professional services and cultivate a workforce that thrives. Due to factors like economic uncertainty, a shift to remote work, and early retirement, service-based companies have a new incredibly high turnover rate of 13.4%. Professional services like accounting, legal work, and marketing have chronically had lower retention rates, but the current state of the market has catalyzed a turnover spike. Employee turnover doesn’t have to be a casualty of recent shifts in professional services. Improving retention may be an...

Between costs like rent, inventory, and payroll, it can be hard for businesses to cover expenses. Even if you have enough cash on hand to fulfill your obligations, an unexpected cost could derail your operation. Could a business credit card help? High interest rates might make you hesitant to open up a credit card for your business; however, obtaining a business card can be advantageous in certain circumstances. But before determining if this financial tool is right for your business, you first need to know its ins and outs. Why Should a Small Business Have a Credit Card? The idea of charging...

The current economic environment is incoherent and unpredictable, and the gap between available labor and expected growth grows wider every day. A pivot in consumer behavior toward eCommerce seems to have led to a noteworthy overhaul of supply chain management processes. The traditional business model—with its focus on shipping bulk to stores and distribution centers—has been disrupted by eCommerce, requiring adjustments in operational structures and labor requirements. Warehousing has taken on a new role with much more expansive and complex operations. The eCommerce market in the United...

The medical industry continues to face a labor shortage, specifically when it comes to laboratory technology and testing. These behind-the-scenes technicians are indispensable to any hospital or skilled nursing facility. Before Covid-19, lab techs were running 13 billion tests in the US each year. Add another billion SARS-CoV-2 tests on top, and you can see these labs’ pivotal role in the American healthcare system. According to The Commission on Office Laboratory Accreditation (COLA), lab tests shape about two-thirds of all decisions made by medical professionals. A dwindling skilled labor...