Blogs

A firm grasp of generational differences can help you pinpoint your target audience. It’s important to consider the product or service you’re selling and the age groups they’re meant for. Business demographics span the gamut, so brands need accurate marketing and advertising strategies in order to grow. Will Gen X or Gen Z benefit more from this particular product? Are you looking to corner the baby boomer market, or are millennials more in your wheelhouse? Let’s unpack everything you need to know about leveraging age demographics in a world full of drastic generational differences. Age...

The professional services sector is a critical component of economic development and productivity. The skills and knowledge of specialized professionals drive innovation and keep daily operations on track across multiple markets. We often assume professional services are safe from fluctuating economic variables—but the truth is, unfortunately, more complex. There are ongoing challenges that plague those working in professional services, and these issues are posing a notable threat to the viability of even the most skilled professionals. By facing these issues head-on and addressing them before...

Denver – March 28, 2024 – HTLF (NASDAQ: HTLF), announced the promotion of Tony Hammond to Head of Division Commercial and Middle Market Banking for HTLF. In this new role, Tony will help advance the bank's commitment to excellence in serving middle market commercial clients, while also supporting the HTLF 3.0 growth strategy. Tony brings over two decades of experience and expertise in commercial banking to his new role. He has spent the past seven years leading the commercial banking team at Arizona Bank & Trust, a division of HTLF Bank, where he has demonstrated exceptional leadership and a...

Technology moves fast, and so do fraudsters. Innovations in artificial intelligence (AI) have brought advancements in many areas, including medical research, manufacturing and agriculture, as well as in how we interact with technology. However, AI has also created opportunities for bad actors to manipulate what we see and hear for their own benefit. Let’s explore how some of these innovations are at the heart of devious schemes. Online Chat: Fraudsters Are Impersonating Friends & Family with AI Talking to friends online is great. You can interact with people all over the world! But how can you...

Your dream kitchen, bathroom, patio, or basement could be within reach if you’re sitting on home equity. Whether you’re looking to add an addition, finish a room, or enclose a patio, a remodel can add value to your house over time. Not sure where to start? There are numerous ways to add value to your home, so let’s explore some of the options together. Here are some of the most common home upgrades that add value to your home. Bathroom Upgrades Have an Impressive ROI If your family constantly battles for the bathroom or if you frequently host guests, consider expanding your house with an...