Bank of Blue Valley
Powered by HTLF

May 27, 2021 – Bank of Blue Valley today announced its parent company, Heartland Financial USA, Inc. (NASDAQ: HTLF), has rebranded as HTLF. The new branding better reflects the company HTLF is today and what it brings to Bank of Blue Valley, our customers and our communities.

Bank of Blue Valley’s logo has been updated with the tagline Powered by HTLF, representing the technology, efficiency and strength HTLF provides. This enables Bank of Blue Valley to deliver the best of both worlds: the power of a larger organization combined with local decision-making and in-depth understanding of Bank of Blue Valley’s customers and communities.

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Tut Fuller, President and CEO of Dubuque Bank & Trust. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Jeff Hultman, CEO of Illinois Bank & Trust. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Brent Giles, President and CEO of Wisconsin Bank & Trust. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Greg Leyendecker, President and CEO of New Mexico Bank & Trust. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Bill Callahan, President and CEO of Arizona Bank & Trust. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Tod Petersen, President and CEO of Rocky Mountain Bank. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Michael Wamsganz, President and CEO of Citywide Banks. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Steve Bishop, President and CEO of Minnesota Bank & Trust. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Wendy Reynolds, President of Bank of Blue Valley. “This is community banking with the scale to compete at any level.”

“HTLF provides us the resources and tools of a large company while we focus on growing customer relationships and delivering insight through extraordinary banking solutions and experiences,” said Lo Nestman, President and CEO of Premier Valley Bank. “This is community banking with the scale to compete at any level.”

In the coming days and weeks customers will see the updated logo on Bank of Blue Valley’s website, social channels and digital platforms.

Powered by HTLF

 

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